Marketing methods
by Jennifer Proia

last page

8. NETWORKING = Good old-fashioned networking is one of the most cost-effective and successful ways to market yourself or your company. Go with a feeling of positive expectancy, expecting to bump into just the right people. Have fun, don't eat too much or talk too much about yourself, move around the room, gather business cards, jot down notes, stay relaxed. Networking can be fun and is a great way for people to get to know you. And being a GUEST SPEAKER is the best of all!

9. SPECIAL INCENTIVES = Have a little lull or expecting a summer slowdown? Offer a reasonable discount or special limited time incentive. For example, you can offer a free consultation, a couple of free hours of time, or anything else that isn't too cost-prohibitive for you. It should be good for both sides, and compelling enough to get new inquiries.

10. PRO BONO WORK = If you have a little bit of time, why not volunteer your services to assist a non-profit or group? The key with pro bono work is to either choose an industry you want to have experience in, or choose a group that will provide high visibility. If you're going to volunteer your resources, you should indeed get something out of it. Choose wisely. But it can be quite satisfying and a good way to let people know you're there.

I didn't include telemarketing or cold calling because I personally don't enjoy these activities at all. But if you do, go for it!

Hopefully this list has sparked a few ideas for you. They key is follow through - commit to getting results in the areas that you take on. Try to be as regular and consistent about your marketing as you can, each week, each month. It'll be worth it. Good luck!

RESOURCES:

- The Direct Marketing Association (http://www.the-dma.org/)

- "The Encyclopedia of Associations" published by Gale - compiles more than 22,000 U.S. associations for any conceivable industry or area of interest (http://www.gale.com)

/end/