An ad and a takeout
menu (designed by
FIRE CREATIVE)
CLIENT: CANESTAROS BISTRO
Boston, MA
STRATEGY: Canestaro's is an upscale restaurant and pizzeria in the Fenway, Boston. They wanted to update their logo to something elegant yet playful.
The fun, handwritten font suggests friendly service and homestyle cooking, and the red "swoosh" connotates an activity such as fresh tomato sauce being spread on pizza dough.
FIRE CREATIVE also designed and developed Canestaro's web site.