The letterhead
FIRE CREATIVE
designed as part of Archanet's identity
CLIENT:ARCHANET INC.
Cambridge, MA
STRATEGY:This was a high-tech firm that provided architectural rendering services. The logo had to be "sleek" and modern to appeal to the high-tech clientele the firm serviced, thus the sense of motion and the black/red color palette. FIRE CREATIVE also developed their stationery system.