FIRE CREATIVE | Graphic Design for Web + Print
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continued ++ Soy inks create rich, vivid color that ‘pop” off the page ++ Soy inks helps prevent pollution (low in VOC’s, or Volatile Organic Compounds) ++ Soy inks are a safe, sustainable, and renewable resource ++ Soy inks promotes paper recycling (they are more easily stripped from paper during the de-inking / recycling process than petroleum inks) ++ Soy inks are comparably priced to most petroleum-based inks ++ Soy inks are accessible: 25% of the nation’s offset printers use them ++ Soy inks creates less waste on press (they remain more stable throughout the printing process so there are fewer “rejects” at the end of the print run) To further put your mind at ease, consider this fact: 90% of American daily newspapers, and over 33% of other American newspapers, print with soy inks. That’s a staggering acceptance rate – especially in the cost-conscious publishing industry. And you can bet they print a lot of material over the course of a year. Imagine all of the pollution that this switch prevented. It may be hard to imagine that the decisions we make when going to the printer could possibly impact large-scale issues like the environment, our economy and our political stability. But consumer demand (or lack of) is a powerful influencer, and we should never underestimate the power of one individual to affect an organization, a community and even an entire state to choose healthy, renewable sources for their printing projects. So spread the good news! Request soy inks the next time you take a project to the printer, and ask your colleagues and friends to do the same. If you have any questions about printing in an environmentally way, or anything else relating to graphic or web design, please call JENNIFER PROIA at 617-494-1144 or visit soyink.com. /end/ |
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