|
|
|
Choosing the right graphic designer
by Jennifer Proia
continued
You should also request client references – and call each reference on the list. This is a very important step that many people don’t take the time to do, but it can make all the difference in terms of your understanding the strengths and potential weaknesses of the designer.
You will learn a lot after seeing the first few resumes and portfolios, and will learn to distinguish high quality creative from mediocre work. Don’t make quick decisions or be distracted by flashy presentation. The quality of their work should be apparent from the getgo.
Lastly, think about their character, the way they are as a person. Did you feel comfortable sitting there with them? Were they articulate? Did they lead you through the presentation? Did they have a nice, positive energy? Did they ask good questions about your project? Do you think they would be compatible with other members of your team?
The last consideration is their fee and your budget. Ask them for a detailed written estimate, including all foreseeable fees and expenses. Find out if they bill hourly or by-the-project. You may also want to ask them to get you a printing estimate to see what kind of numbers they can get for you. But remember, this is a “ballpark” based on early parameters, so if things change later, so should their estimate.
You will probably find that design estimates vary quite a bit, so go over each one in detail and compare them. If their fees come in higher than you anticipated, ask if they can adjust them. Perhaps you don’t need 4 design options, maybe you only need to see 3. Or, if you know your material (text, for example) will be finalized and proofread beforehand, ask them to limit the number of rounds of revisions they include in their estimate. Just make sure you give all the designer’s the same project parameters, that way you can compare “apples to apples” in evaluating their different estimates.
When you’re ready to get started with your chosen designer they will generally require a deposit to begin creative work. Payment terms at all stages should be stated in the estimate. Have an in-person meeting when you give them your deposit to get more specific about the project: tell them again what you are looking for, what you want, what you don’t want, how many concepts you would like to see, etc.
You can even bring some sample marketing pieces or web site addresses with you to help the designer understand your tastes and preferences. The last important items to discuss are timelines, expectations, and goals...then you’re off and running!
This concludes the exciting process of selecting the right design partner. Hopefully you will enjoy the process, and find it to be an interesting and eye-opening experience. Selecting the right graphic artist can make or break your project, so take your time, look at details, call references, and go with your instinct! Please feel free to contact me if you have any questions.
If you have any questions about the process of choosing a designer please call JENNIFER PROIA (Principal, FIRE CREATIVE) at 617-494-1144 or email.
/end/
|
 |
|
|
